CREATIVE STRATEGY + BRAND IDENTITY
Your brand is more than your name or your logo.
It’s the sum total of everything you say and do.
▲ Multi-language logos for youth employability program in South Africa, Peru, Russia, China, and Jordan, tailoring each country's logo to the local language and alphabet.
▲ Logo discovery for vocational program in automotive sector, drawing upon gears and technical aspects of industry to come through in brand identity. Final logo selected was option 6.
▲ Logo discovery for STEM-oriented program in Kazakhstan. The name Zangar means "mighty" and the chevron shape was incorporated to pay homage to our partner for this project, Chevron, without explicitly stating so. The final selection was a variation of option 1B.
▲ Logo development for youth employability program in Mozambique and Tanzania. Because this program was being implemented in largely non-English-speaking regions, the logo needed to be simple and speak for itself. The final selection was option 3.