MY CREATIVE DESIGN PROCESS
Ideate > Iterate > Innovate > Repeat.
Where chocolate chips, seltzer, and pretzel nuggets are always a necessity!
> Ideate.
It all begins with an idea. Getting to know a project or client’s goals at this stage is crucial by asking questions like, Who is the intended audience? What is the desired message? Are there budget implications? When is the deadline, and how will that affect the process?
Doing the research and strategizing ahead of time allows a plan of action to be designed.
> Iterate.
Shapes and forms and colors begin to tell the story of the brand. What is its personality? How should the audience respond to the brand? What do you want them to feel? What languages must be represented?
From here, it’s time to build brand equity and awareness through messaging and creative expression.
> REPEAT <
> Innovate.
Now it’s time for the brand to shine. Through a wide array of visual design elements and a strong, unified brand marketing campaign, a brand’s story can be broadcast into the world.
Lynde is one of the most astute brand marketers I've ever worked with. She thinks big, considers holistically, and activates with speed, style, and originality.
— J.MUDD, FORMER VICE PRESIDENT OF MARKETING & COMMUNICATIONS, IYF
